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Privacy Policy 

1. Introduction

At ECG4Vets, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, store, and safeguard information when you visit our website or use our services.
GDPR Reference: Article 13 (Transparency and information to data subjects)

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2. Information We Collect

We may collect the following types of information:

  • Personal details: Name, email address, phone number, postal address.

  • Clinical information: Patient (animal) details provided for diagnostic or booking purposes.

  • Technical data: IP address, browser type, device information, and cookies.

  • Usage data: Pages visited, time spent on site, and interactions with our content.
    GDPR Reference: Article 14 (Information to be provided when personal data is collected)

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3. How We Use Your Information

We use your data to:

  • Provide veterinary cardiology services and diagnostic reports.

  • Manage bookings, payments, and client communications.

  • Improve our website, services, and user experience.

  • Comply with legal and regulatory obligations.

  • Send updates, newsletters, or service information (with your consent).
    GDPR Reference: Article 5 (Purpose limitation), Article 6 (Lawfulness of processing)

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4. Legal Basis for Processing

We process personal data under the following lawful bases:

  • Contractual necessity: To deliver requested services.

  • Legal obligation: To comply with veterinary and healthcare regulations.

  • Legitimate interests: To improve services and maintain security.

  • Consent: For marketing communications and optional data sharing.
    GDPR Reference: Article 6 (Lawfulness of processing)

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5. Data Sharing

We do not sell your data. We may share information with:

  • Veterinary professionals involved in patient care.

  • Service providers (IT, payment processors, cloud hosting) under GDPR-compliant agreements.

  • Regulatory authorities when legally required.
    GDPR Reference: Article 28 (Processor obligations), Article 44–49 (Transfers of personal data)

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6. Data Retention

We retain personal data only as long as necessary:

  • Clinical records: As required by veterinary regulations.

  • Contact and billing information: For accounting and legal compliance.

  • Website analytics: For a limited period to improve services.
    GDPR Reference: Article 5(1)(e) (Storage limitation)

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7. Your Rights

Under GDPR and UK law, you have the right to:

  • Access your personal data.

  • Request correction or deletion.

  • Restrict or object to processing.

  • Data portability.

  • Withdraw consent at any time (for non-essential uses).
    GDPR Reference: Articles 15–22 (Data subject rights)

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8. Cookies & Tracking

We use cookies to improve site functionality and analytics. You can manage cookie preferences through your browser settings.
GDPR Reference: Article 7 (Consent), Article 21 (Right to object)

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9. Security

We implement technical and organizational measures to protect your data, including encryption, secure servers, and restricted access.
GDPR Reference: Article 32 (Security of processing)

 

10. International Transfers

If data is transferred outside the UK/EEA, we ensure appropriate safeguards (e.g., standard contractual clauses).
GDPR Reference: Articles 44–49 (Transfers of personal data)

 

11. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised date.
GDPR Reference: Article 12 (Transparent communication)

 

12. Contact Us

If you have questions or concerns, please contact:
ECG4Vets
Email: ecg@cardiospecialist.co.uk
Registered Address: SVCC Ltd, 20 Lymington Bottom, Four Marks, GU34 5AA, UK

 

GDPR Reference: Article 13(1)(a) (Identity and contact details of the controller)

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